Proven track-record in developing and implementing innovative strategies aimed at accelerating business growth and performance. Credible history of identifying new business opportunities, markets, and potential partnerships to drive expansion and revenue growth. Experienced in overseeing financial health of company, including budgeting, financial planning, and monitoring financial performance to ensure profitability and sustainable growth. Inspirational leader, recognized for leading and mentoring cross-functional teams and creating a positive work environment, fostering team productivity, and achieving organizational goals.
Professional Сompetences
I have broad experience of broad multicultural and cross-functional interaction while working in complex structures.
I am clear in communication, willing to cooperate with different stakeholders and able to enter new social situations with an independent and credible style.
I am open to feedback and have the capacity to learn from experience. My self-reflection is realistic, and therefore I am able to find development needs even though I would like to focus more on strengths than weaknesses.
different phases in change processes well. I realize the importance of management commitment
in order to change process to be successful. I always try to communicate the change-related targets clearly and
in a way that everybody can commit to them. I am willing to support in problem solving, and do my best to move obstacles that may affect the change process negatively.
Personal Qualities and Values
Career
Business area: Construction chemicals.
Responsibilities:
Managing the business activities in Russia. About the company: Turnover >10 Bln.Rubles, ~600 employees, 13 production sites.
Business area: Construction chemicals, Industrial adhesives.
Responsibilities:
Develop and implement new brand and business strategy aligned with parent company's goals and objectives. Direct management team of functional heads of key departments such as Sales, Production, Purchasing and Logistics, R&D, Marketing, HR, and Finance to meet business goals. Lead process of integration of the company as business unit into new owners’ holding structure.
Key Achievements/Contributions:
- Reconfigured and adjusted business processes in line Bergauf Group operating principles.
- Sustained high financial and business performance during transition period measured by KPIs such as EBIDTA, Net Profit, DSO, DPO, OTIF, and NPS.
- Developed and launched brand strategy of the new Kesto brand.
- Increased localization level of product portfolio from 55% to 90% by leading the R&D, reorienting of the supply chain, initiating and implementation of investments projects aimed in modernization of production equipment and capabilities.
General Director. Member of the International Management team of Kiilto Group.
Feb 2019 - November 2022
Business area: Construction chemicals, Industrial adhesives.
Responsibilities:
Supervised and led business operations in Russia, including strategy development, profit and loss management and capital expenditure decision-making. Directed team of functional directors across essential departments such as Sales, Production, Purchasing and Logistics, R&D, Marketing, HR, and Finance to achieve strategic business goals. Oversaw management of production and logistics facilities, including chemical products plant, construction dry mix plant and logistics center.
Key Achievements/Contributions:
- Achieved remarkable 60% growth in sales and six-fold rise in absolute terms for EBIT operating profit, improved relative profitability of EBIT from 3.2% to 17% during 2019 to 2022.
- Demonstrated consistent annual enhancement in non-financial KPIs including NPS, OTIF, and People Power Rating (employee satisfaction).
- Reduced SG&A and logistics costs relative to sales by nearly half.
- Boosted sales profitability by five-percentage-point and increased average sales price per ton by substantial 40% by developing and implementing new system of motivation of sales departments and launching new Commercial strategy in Russia. Scaled up new sales motivation system to all countries of Kiilto Group thanks to obvious success of pilot project in Russia.
- Initiated and oversaw improvement of ERP system analytics module enabled to improve data visibility, analysis and cost management.
- Executed various investment projects to expand storage capacity, modernize equipment, and reduce logistics expenditures.
- Made substantial progress in Russian division's implementation of corporate “Promise to the Environment” program, a comprehensive set of initiatives for environmental protection and sustainable development.
Business area: Building materials, Thermal Insulation.
Responsibilities:
Managed sales and technical support team of 23 professionals to achieve set performance goals. Developed and implemented effective commercial strategy to generate revenue streams. Ensured proper allocation of resources by managing sales and marketing budgets.
Key Achievements/Contributions:
- Enhanced market reach and two-fold revenue growth by expanding sales department in key strategic regions.
- Developed sales strategy and well-defined business model, while ensuring long-term viability and competitive differentiation.
- Expanded distribution network from 20 to 130 dealers across 65 cities within five strategic geographic areas such as North-West, Central, Volga, Southern Russia, and Export Zone including Belarus, Kazakhstan, Georgia, and Azerbaijan.
- Reached newly built mineral wool plant's production capacity utilization rate to 95% enabled to turn business into positive EBIT.
Head of Regional Sales Department, North-West and East of Russia.
Oct 2009 - Dec 2012
Business area: Building materials, Dry mix and Industrial mortars
Responsibilities:
Developed sales strategy based on the analysis of the regional markets, expanded and coordinated distribution network, set sales operations and coordinated marketing activities.
Key Achievements/Contributions:
- Achieved annual sales growth of 80%, while building up efficient distribution network of 45 distributors and DIY chains on territory of North-West, Urals, Western and Eastern Siberia, and Far East.
- Built-up, trained and efficiently managed regional sales department: 15 area sales managers and technical support team.
- Developed logistics operations by opening of regional warehouses in St. Petersburg, Ekaterinburg, Novosibirsk.
Business area: Building materials, Thermal Insulation
Responsibilities:
Developed and coordinated distribution network in the North-West region. Managed distribution sales department of 7 sales executives.
Key Achievements/Contributions:
- Achieved 95% numeric and 40% qualitative distribution level, as well as exceeded sales targets by expanding distribution network from 7 to 19 distributors.
- Improved pricing system in sales channels and sales force performance/efficiency via on-job training.
Business area: Building materials, Thermal Insulation
Responsibilities:
Coordinated operations of logistics, finance, marketing, and sales departments to ensure service level, secondary sales and brand visibility. Was responsible for contract campaigns with major DIY chains.
Key Achievements/Contributions:
- Designed and implemented new business strategy aimed at organizing direct operations with major DIY chains, winning shelve share and boosting sales in retail segment.
- Achieved two-fold sales increase and 3 times operating profit growth in two years.
Education and professional trainings
2017
2003
Video: Panel discussion during DIY Forum "Problems and prospects of development of the market of building and finishing materials and DIY trade"
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Summary of panel discussion "Problems and prospects of development of the market of building and finishing materials and DIY trade"
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Interview with Evgeny Abrin "We must not only respond to change, but also anticipate it"
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Pages 23-27. Interview with Evgeny Abrin "The pass to environmental leadership in Russian reality"
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Winner Club round table "Irreversible evolution:
how the pandemic has changed the system of relations in companies"
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Additional Information
Private life:
- Married
- Raising two sons
- Russian – native
- English – proficient (C1)
- Travelling and sport.
Reference
Contacts
